• We have a penetrating knowledge of the Southern California market area.

• We maintain a full-time, well trained office staff and facilities experienced in rapid communication with Principals and customers, in-house computer system for sales analysis, direct mailing, activity reports and follow-up.

• We create a harmonious team spirit between representative, Principal and distributor to develop and execute a sound set of business plans.

• We employ a full-time Distributor Support Group with many years experience, utilizing a formal business plan to coordinate our principal's distributor program, through our distribution business plan.

• We exhibit in major trade shows, i.e., San Diego Electronics Show, and local ERA shows.

• We maintain membership in ERA, NEDA, SPE, SME, MANA, and Radio Pioneers of Southern California.

• We are experienced selling your products in Southern California.

• We have direct mailing service and offer intensified exposure through our aggressive sales approach for all our principals.

West Electronics has a proven track record for growth and performance over the 44 years we have been selling in Southern California. We consider ourselves an aggressive, innovative, representative company knowledgeable in the markets, customers, and products we sell.

If you would like to receive our company brochure, which outlines in much more detail, what West Electronic Sales Team can do to accomplish sales in Southern California, please let us know and we will be happy to send it to you.

Drop us an email at west@westelec.com or by filling out our online response card.

1.

COMPATIBILITY OF PRODUCT LINE
No major principals to distract from our efforts to sell our entire line card.

2.

MARKETING KNOWLEDGE OF THE CUSTOMERS
In Southern California in all areas including growth, credit problems, new company start- ups, expansions, new products at existing customers, as well as, many other areas.

3.

MARKET PENETRATION
With 12 field salespeople and our many years of experience, we have deep penetration into the customers that your company should and could be selling to.

4.

REDUCED COST OF SALES
Because of the compatibility of product lines, your products would be introduced at every sales call on initial contact.

5.

PROFESSIONAL SALES MANAGEMENT
Our principals receive the benefit of a professional, organized sales agency marketing their products in the Southern California area. In addition, they receive the benefit of a solution to their delivery and quality problems, credit qualifications and collection assist, plus an organized sales agenda for visiting Sales Managers.

6.

DISTRIBUTOR PROGRAM
Our Distributor Program is of great value to a principal desiring to expand his sales program in Southern California with stocking distributors, utilizing our full-time Distributor Manager.

7.

CUSTOMER FOLLOW-UP
All requests for leads, quotes or samples are diligently followed up until an order is received on our company follow-up forms. Major accounts are discussed on a regular basis in the interest of planning an alternate sales approach to insure maximum results.

8.

OUR COMPUTER SERVICES
West Electronic Sales has advanced computer systems. We can be of great assistance in increasing the sales and marketing of your products in Southern California.

9.

TELEMARKETING PROGRAM
As outlined under our telemarketing section, all leads will be followed up on and reported as to their outcome to your company.

10.

PROMOTION & ADVERTISING PROGRAMS
This is an added benefit we offer your company that no other representative company can offer and is fully outlined in another section of this binder.

11.

APPLICATION ENGINEERING
Of our sales calls, 75-80% are at the engineering level and with the majority of our sales personnel being degreed engineers, we offer design services on customer's new products. We are aware that being designed in is the only way to offer success by increased sales for our principals.

12.

PRODUCT KNOWLEDGE
We keep a complete reference library of all competitive literature. We consider ourselves experts in the products we represent...we keep abreast of changes and up-to-date on new products through trade journals, seminars, and product training... product knowledge provides help in solving engineering problems.

13.

PERMANENT RELATIONSHIPS
Many of the customers we serve have been doing business with us since the early 60's. As a result, personal friendships have developed through long-time business associations.

14.

TIME SAVING
Offering multi-compatible lines to our customers on a single sales call saves the customers time, which translates into saving the customer money.

15.

CUSTOMER GRADING
Target account selection (graded "A", "B", and 'C") provides maximum sales penetration. The grading system is measured on potential dollar volume.

16.

FORECASTING
Annual forecasting is done for all our principals by sales territory, customer, part number, dollar volume, and by quarter of the year. This is also reviewed and updated each quarter throughout the year.

17.

MARKETING
We offer market research to our principals on any new products they are considering.

18.

EXPERIENCE
Most of our salespeople have 15+ years of experience selling electronic components in Southern California.

19.

INSIDE SALES SUPPORT
Strong inside sales support with over 75 combined years of experience.

20.

MONTHLY REPORTS
A detailed monthly reporting system that gives progress on every account, new account activity, distribution overview and a state-of-the-union company update.

21.

COMMUNICATIONS
All employees have e-mail, voice mail, cellular phones, and personal computers for maxium communication.

Please direct questions to west@westelec.com
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